Principles of Marketing (14th Edition)

 Principles of Marketing (14th Edition)


Philip Kotler, Gary Armstrong, “Principles of Advertising (14th Edition)”

Pre ntice H all | 2011 | ISBN: 0132167123 | 744 pages | PDF | 33 MB



Fully grasp the way to develop value and acquire loyal clients.

Today’s advertising challenge would be to develop vibrant, interactive communities of clients who make merchandise and brands a part of their day-to-day lives. To support readers fully grasp the way to develop value and acquire loyal clients, Principles of Advertising presents basic advertising info in a comprehensive format, organized about an innovative customer-value framework.

The fourteenth edition consists of coverage on sustainability and also a concentrate on advertising in today’s difficult economic climate.

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Category: Economics and Finances

RSSComments (3)

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  1. pros komsot says:

    good book

  2. Ha Nguyen says:

    cannot download, the link was removed ;((

  3. Floyd says:

    I’ve been in the same boat for quite some time, and haven’t realized it could be done this way. Oh well, it’s better to find out later than never…

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