Sep 14, 2011 | Comments 3
Pre ntice H all | 2011 | ISBN: 0132167123 | 744 pages | PDF | 33 MB
Fully grasp the way to develop value and acquire loyal clients.
Today’s advertising challenge would be to develop vibrant, interactive communities of clients who make merchandise and brands a part of their day-to-day lives. To support readers fully grasp the way to develop value and acquire loyal clients, Principles of Advertising presents basic advertising info in a comprehensive format, organized about an innovative customer-value framework.
The fourteenth edition consists of coverage on sustainability and also a concentrate on advertising in today’s difficult economic climate.
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Category: Economics and Finances