Purple Cow: Transform Your Business by Being Remarkable



“Purple Cow: Transform Your Business by Being Remarkable” by Seth Godin
Pen – n Books | 160 pages | English | 2005 | ISBN: 014101640X | File type: PDF | 1,0 mb

You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P’s used by marketers – Pricing, Promotion, Publicity – aren’t working anymore. The golden age of is over. It’s time to add a new P – the Purple Cow.”Purple Cow” describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

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Category: BusinessEconomics and Finances

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  1. best reviews about digial camera says:

    I do accept as true with all the ideas you have offered for your post. They’re very convincing and can certainly work. Nonetheless, the posts are very short for beginners. May you please prolong them a bit from subsequent time? Thank you for the post.

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