Positioning: The Battle for Your Mind



Positioning: The Battle for Your Mind
pages: 246 | 2000 | ISBN: 0071359168 | File type: CHM | 1,8 mb

A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionalsincluding tens of thousands of Ries and Trout groupies, worldwidethe work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why positioning a product in a prospective customer’s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn’t follow, Ries and Trout’s thinking.

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