The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers



Ray Poynter, “The Handbook of On-line and Social Media Study: Tools and Techniques for Market Researchers”
Wi-y | 2010 | ISBN: 0470710403 | 462 pages | File kind: PDF | 1,5 mb

Drawing together the new techniques accessible to the market researcher into a single reference, The Handbook of On-line and Social Media Study explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why conventional study is broken, both in theory and practice, and consists of chapters on on-line study communities, community panels, blog mining, social networks, mobile study, e-ethnography, predictive markets, and DIY study.

“This handbook fills a significant learning gap for the market study profession and Ray Poynter has once once more proven that he is a guiding light. The practical and pragmatic guidance contained within these pages will likely be relevant to new students of study, young researchers and experienced researchers that desire to recognize the basics of on-line and social media study. Ray’s views on ‘how to be greater with people�?and ‘how to maximise response rates�?are important clues which are likely to shape the future of market and social study.�?br/>Peter Harris, National President, Australian Market and Social Study Society (AMSRS).

“It’s tough to imagine anybody greater suited to covering the rapidly changing world of on-line study than Ray Poynter. In this book he shows us why. Regardless of whether you’re new to on-line or a veteran interested in broadening your understanding of the full range of techniques—quant and qual—this book is for you.�?br/>Reg Baker, President and Chief Operating Officer, Market Methods International

“Finally, a comprehensive handbook for practitioners, clients, suppliers and students that consists of most effective practices, clear explanations, guidance and cautionary warnings. This ought to be the study benchmark for on-line study for some time. Poynter proves he is the on-line market study guru.�?br/>Cam Davis, Ph.D., former Dean and present instructor of the on-line market study course for the Canadian Advertising Study and Intelligence Association

“Ray Poynter’s comprehensive, authoritative, simple to read, and knowledgeable handbook has come to our rescue it’s a ought to read for anybody who needs to engage with clients or stakeholders in a creative, immediate and flexible way that makes maximum use of all of the exciting, new technology now open to us. Market researchers require to know this stuff now. I can guarantee that anybody who buys the book will discover it a compelling read: they’ll be continuously turning to the next page in order to discover yet an additional nugget of insight from Ray’s tour de force.�?br/>Dr David Smith, Director, DVL Smith Ltd; Professor, University of Hertfordshire, Company School
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