What Would Google Do?



What Would Google Do? CD By Jeff Jarvis
Publisher: HarperAudio 2009-02-01 | ISBN: 0061726338 | Language: English | Audio CD in MP3 | 196 mb
A bold and important book that asks and answers probably the most urgent question of these days: What Would Google Do?

In a book that’s component prophecy component thought experiment component manifesto, and component survival manual, web impresario and blogging pioneer Jeff Jarvis reverse-engineers Google��the fastest-growing business in history��to discover forty clear and straightforward rules to manage and live by. At the exact same time, he illuminates the new worldview of the web generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything��from corporations to governments, nations to individuals��must evolve within the Google era.

Along the way, he looks under the hood of a automobile created by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions which will soon benefit from this book’s central question.

The result is an astonishing, mind-opening book that, within the end, isn’t about Google. It’s about you.
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